The majority of humans are visual learners; we process visual information a lot more easily than written content.
Reading and understanding written content takes time, but a picture says a thousand words in a matter of seconds. It’s no wonder ad agencies and magazines pay huge amounts of money to the best photographers and creative directors.
Visual content triggers a much stronger reaction from viewers; you can get the world’s best writers to describe a juicy burger, but it still wouldn’t be as effective as an image of a large, succulent burger with melted cheese.
In recent years, digital signage has completely transformed marketing; brands can now offer up-to-date information to customers in real-time and receive immediate responses.
Let’s take a look at some of the ways digital signage has transformed marketing:
1. In-Store Kiosks
No industry has been impacted by digital signage the way the retail sector has. In the retail sector, digital signage like interactive kiosks has replaced store staff.
Many upscale grocery stores and retail outlets have introduced self-checkouts through interactive digital kiosks.
A one-time investment in a digital kiosk can easily replace the cost of hiring full-time staff members.
2. Dynamic Content
A single image on a traditional billboard can’t be changed easily. To change a traditional billboard, advertisers must pay to bring the billboard down and install a new one—this isn’t a problem with digital signage.
Digital signage can be changed according to the company’s requirements. Businesses can create dynamic and relevant content that grabs attention, conveys critical messages, and converts viewers to customers.
The more dynamic your content, the greater your brand awareness. Let your creative juices flow and see what you can come up with!
3. They’re More Interactive
Compared to traditional outdoor marketing, digital signage is a lot more interactive. The content in traditional billboards and signs is static, but companies have the freedom to create engaging visuals with digital signage.
In the retail industry, digital signage is being used to provide directions to stores inside a mall, promote sales, offer information on safety, and so much more. Companies can change their messaging whenever they need to.
As digital signage becomes more popular year after year, it’s more affordable. Businesses can invest in digital signage and reap its benefits for years to come.
Get in touch with our team at 647-952-9540 for more information.